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Joselyn Leonhart 
JML Design

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  Let's face it, You have a lot of choices in ad designers and photographers these days. We all have certain techniques that makes us unique. It is my goal to help you bring to life the perfect ad campaign for your business. Whether it's a full page magazine layout, a fresh new logo, a 60 second video for the jumbotron or fast tracking your business on social media, I am here to help. I will work with your ideas or mine on fonts, colors, themes, backgrounds and more. I promise to create a design that is both eye catching and memorable. I will help take what is a daunting task and make it a seamless process, I promise. With over 30 years experience in graphic design and photography, working with the industries leaders in equine publications such as InStride Edition, The Equine Chronicle, The Way To Go, GoHorseShow, The Quarter Horse Journal and more, I know the process and can make it easy for you.


  My work experience doesn't stop there. I am a photographer by trade, I have worked over the past 35 years shooting everything from fashion, weddings, product, families, pets and more. My vast experience gives me the confidence to shoot in nearly any scenario. I love the challenges and the creativity it brings, Senior sessions start at just $300, Contact me for more information.

Joselyn 651-402-6105

Award Winning Designer...


InStride Edition was awarded two first place awards – one for Editorial Illustration and one for Editorial Design – in the 2015 American Horse Publications Annual Contest. This year’s competition was judged by 27 professionals and included over 60 classes, 837 entries, and 115 contestants, of which 72 were finalists. The winners were announced on June 20 at the awards banquet and presentations held during the AHP Tally-Ho at the Alamo Seminar in San Antonio, Texas. InStride Edition writer Katie Navarra was on hand to accept the awards. InStride Edition won a first place award for Joselyn Leonhart’s “Frozen Semen” illustration in the Illustration (Print or Online) category. Judges wrote of the entry: “This is an excellent drawing technically and illustrates the concept in an ingenuous way that is easily understood. Aimed at an audience of horse breeders, it hits the mark and will easily draw its audience into the article.


Leonhart has been illustrating for the Editorial Department of InStride Edition since the launch of the publication in 2013. She has attended some of the best schools for graphic design and photography in the country, from Chicago, Miami, Atlanta and Minneapolis, to name a few. She has been designing ads for the past 15 years for some of the most successful owners, breeders and trainers in the industry. Leonhart lives in Marine On St. Croix, Minnesota with her husband of 25 years, Tom; and their children, Charlie and Bella. She still rides every day and attends local shows on the weekends with her beloved all around gelding, Spongebob Squarepaint.


Joselyn is a true professional. She is able to take an abstract concept and turn it into an impactful design. She knows the show horse industry and takes time to listen to clients about their needs. She always delivers a fresh design and she does it within deadlines.

Corrine Borton

Editor Instride Edition Magazine

Upmost creative and professional graphic designer I have ever worked with!

From photo shoots, to ad design and videography, Joselyn has you covered.

Her knowledge and artistic abilities are outstanding, and her work gets my business noticed!

Her services are very personal as she takes a heartfelt approach and a unique understanding for each project.

Her heart goes into everything she does.

Her ads are always affordable and she can work with just about any budget.

I can always count on Joselyn’s expert organizational skills and my projects are always completed on time!

She makes it so easy as she takes care of it all!

Tina langness

World Champion Trainer

Joselyn is fantastic to work with. She made the senior photo process for my very reluctant son, a breeze. She made him feel very at ease and captured his personality to a tee! I am very happy with the finished photos and would highly recommend her.

Jennifer Oswald

Joselyn is the ultimate professional — she has the knowledge and talent to put together something perfect and beautiful very quickly and I have been using her for over a year and a half for all of my equine ads. She is also extremely easy to work with and has been very patient with last minute changes. In my opinion, her ads stand out and grab your attention — I think JML Design is amazing!!!

Barbara Gonzalez

Joselyn was a joy to work with. She was very responsive, flexible and reasonably priced. She had great ideas on various locations for my son's senior photo shoot. She took her time with him and even captured a smile or two. I am very happy with the photos and would highly recommend her.

Christy Lux

We are a repeat customer! We booked Joselyn for senior photos for both of our boys and were extremely happy with the results of both sessions. She was able to pull out the different personalities of each boy. The photos are beautiful! Joselyn is professional and easy to work with. We have recommended her to many of our friends.

Sara Perfetti

Joselyn has what every graphic designer needs, and that is her own stellar personal photographer; which is herself! Joselyn is professional, creative, affordable, and thinks in the big picture of business. I would recommend JML Design and Photography to anyone looking for professional and personal photography and/or eye catching graphic design.

Heidi Johnson

LOVE working with Joselyn! She is so creative and truly captures the personality of her clients. Highly recommend!

Katie Haskins

We have had the opportunity to have Joselyn photograph some incredible life moments for us. Her eye and ability to see what makes a photo great is really what sets her apart. She made the experiences so fun and the pictures get so many comments when people see them hanging in my home.

Renee Lee

Pro's Pro. There are photographers, there are creative people, there are editors. Rarely do you find a person that can do what it takes an entire team to do. If you want something unique, personal and stunning...Call Joselyn. Great at what she does and an even better person.

John LaNasa

Joselyn is a true professional. She is able to take an abstract concept and turn it into an impactful design. She knows the show horse industry and takes time to listen to clients about their needs. She always delivers a fresh design and she does it within deadlines.

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